Anaplan needed a modern, fresh identity that reflected a company with a cutting-edge product. They needed an integrated brand system that allowed them to present themselves consistently across all touch-points.

Every company using Anaplan accesses the same powerful technology, but depending who you are and the use case, your perspective of the Anaplan platform is different.

Perspective

One object, countless dimensions—Anaplan is a versatile and flexible technology platform that is able to address multiple business use cases without changing its underlying code. And that ties into Anaplan’s new visual identity: A single, bold “A” that can be viewed from any perspective while retaining its power and integrity.

The new brand visually represents Anaplan’s strongest market differentiator: Our platform melds many technologies into a coherent whole and presents that unified whole with an interface built for business users. Every company using Anaplan accesses the same powerful technology, but each company can use, present, and extend Anaplan’s features in a distinctive manner that makes sense to them.

The design theme can be extended by altering the viewer’s perspective. This versatility and flexibility will allow the brand image to evolve and grow over time while continuing to reflect the “one object, countless dimensions” theme.